Bunnie Xo Net Worth: Age, Bio, Net Worth 2025, Height And Personal Life

Quick Bio Table

Full Name	Alisa DeFord (Bunnie DeFord)
Stage Name	Bunnie Xo
Date of Birth	January 22, 1980
Age	44 years (as of 2025)
Birthplace	Houston, Texas, USA
Height	5 feet 9 inches (175 cm)
Weight	Approximately 63 kg (139 lbs)
Profession	Podcast Host, Entrepreneur, Model, Social Media Influencer
Spouse	Jelly Roll (Jason DeFord)
Marriage Year	2016
Net Worth (2025)	$2.5 million to $7 million
Famous For	Dumb Blonde Podcast
Nationality	American
Zodiac Sign	Aquarius

Who Is Bunnie XO?

Bunnie XO is a dynamic American media personality who has transformed herself from a struggling model into a successful entrepreneur and podcast host. Born Alisa DeFord on January 22, 1980, in Houston, Texas, she has become one of Nashville’s most recognizable digital influencers. Many people first noticed her as the wife of country rapper Jelly Roll, but she has independently built a thriving empire through her authentic personality and unfiltered storytelling.

Her journey to fame wasn’t easy. Bunnie grew up in challenging circumstances, raised primarily by her father Bill in Las Vegas after her parents separated. She left home at just 14 years old and navigated life independently, working various jobs in the entertainment industry. Despite facing numerous obstacles, Bunnie Xo net worth today reflects her incredible determination and business acumen.

What sets her apart is her raw honesty about her past, including her work in the adult entertainment industry. She refuses to be defined by her history and instead uses her experiences to connect with audiences who appreciate authenticity. Through her bold fashion choices, extensive tattoo collection, and signature blonde hair, Bunnie has created a brand identity that is instantly recognizable across social media platforms.

Bunnie XO Net Worth in 2025

As of 2025, Bunnie Xo net worth is estimated to be between $2.5 million and $7 million, with most sources settling around $4 million. This impressive wealth accumulation didn’t happen overnight. It represents years of strategic business decisions, multiple income streams, and consistent content creation across various platforms.

Her annual income hovers around $1.2 million, generated through diverse revenue channels that demonstrate her business savvy. Unlike many influencers who rely on a single income source, Bunnie has built a financial foundation that includes podcasting, social media sponsorships, merchandise sales, and brand partnerships.

The significant range in estimated figures reflects the challenge of accurately calculating influencer wealth. Most celebrity net worth calculations rely on public data, social media metrics, and industry benchmarks rather than verified financial statements. However, the consistent upward trajectory of Bunnie Xo net worth is undeniable. From an estimated $800,000 in 2020, her wealth has grown exponentially, particularly after launching her podcast and gaining national media attention.

Her financial success proves that authenticity can be profitable. By staying true to herself and sharing unfiltered content, she has built a loyal audience willing to support her ventures through merchandise purchases, podcast subscriptions, and engagement with sponsored content.

Bunnie XO’s Net Worth Before Meeting Jelly Roll

Before meeting Jelly Roll in 2015, Bunnie XO had already built a thriving career and was earning more than he was at the time. This fact often surprises people who assume she gained wealth only through her marriage to the famous rapper.

In 2015-2016, she had an estimated net worth of $300,000 to $500,000, primarily from modeling and entertainment work. Bunnie was living comfortably in Las Vegas, owning a penthouse condo and two sports cars. Meanwhile, Jelly Roll was struggling financially, touring in a 1997 van and facing significant financial challenges.

Her early income came from work as a high-end escort in Las Vegas, a career she has discussed openly on her podcast. She also earned money through modeling gigs, appearances on Playboy TV, and various entertainment ventures. This financial independence before meeting Jelly Roll is crucial to understanding her story. She wasn’t looking for a wealthy partner when she met him—she was already successful in her own right.

The narrative that Bunnie Xo is a “gold digger” couldn’t be further from the truth. If anything, she was the financially stable partner in the early years of their relationship. This foundation of independence has continued throughout their marriage, with Bunnie maintaining her own business ventures and income streams separate from her husband’s music career.

How Bunnie XO Makes Her Money

Podcasting

The Dumb Blonde Podcast generates an estimated $500,000 annually through ads, listener support, and live tour dates. Launched in 2019, this podcast has become the cornerstone of Bunnie’s business empire. She interviews celebrities, musicians, influencers, and everyday people, creating raw and unfiltered conversations that resonate with millions of listeners.

The podcast’s success isn’t accidental. Bunnie chose the name “Dumb Blonde” to reclaim and flip the stereotype on its head. Each episode showcases her intelligence, emotional depth, and ability to ask questions others might avoid. Guests feel comfortable opening up about trauma, relationships, mental health, and embarrassing moments because Bunnie creates a judgment-free environment.

Revenue from the podcast comes from multiple sources. Sponsorships from brands wanting to reach her engaged audience provide substantial income. Advertising placements during episodes generate additional revenue. Some episodes are available exclusively to paid subscribers, creating another income layer. Live podcast tour dates also contribute to overall earnings, with fans paying to see recordings in person.

Merchandise and Business Ventures

Bunnie has launched a successful merchandise line under her Dumb Blonde brand. Hoodies emblazoned with podcast quotes, motivational tees, and accessories that reflect her bold personality generate six-figure revenue annually. Her fans eagerly purchase these items to support her and showcase their connection to her brand.

She owns Dumb Blonde Productions, a media company that produces not just her podcast but also other content projects. This business venture gives her control over her creative output and allows her to expand beyond just hosting shows. The company produces video content, manages brand partnerships, and develops new entertainment concepts.

Her entrepreneurial spirit extends to strategic collaborations with brands that align with her values. She only promotes products she genuinely uses, maintaining authenticity that keeps her audience’s trust. These brand deals can range from beauty products to wellness companies to fashion lines.

YouTube Channel

Bunnie’s YouTube channel, with over 1 million subscribers, brings in another $200,000 a year through ad revenue. Her channel features full podcast episodes, behind-the-scenes vlogs about life on her farm, and personal content that gives fans deeper access to her daily life.

The visual format of YouTube allows her to connect with audiences in ways audio podcasts cannot. Viewers can see her reactions, expressions, and the production quality she puts into each episode. This platform also serves as a discovery tool, with new fans finding her through YouTube’s recommendation algorithm and then following her across other platforms.

Monetization on YouTube comes primarily from ads played before and during videos. With millions of views accumulated over time, these ad revenues add significantly to her annual income. YouTube also offers membership options where fans can pay for exclusive content and perks.

Adult Entertainment (Past Career)

Bunnie has been transparent about her past work in the adult entertainment industry. She worked as a high-end escort in Las Vegas and later created content on OnlyFans. She closed her OnlyFans account on March 6, 2023, officially leaving that chapter of her career behind.

While this work was controversial, it provided the financial foundation that allowed her to transition into mainstream entertainment. Her openness about this past has actually endeared her to fans who appreciate her honesty and resilience. She doesn’t hide her history; instead, she owns it and uses it to connect with people who have faced similar struggles or judgment.

This aspect of her story is important because it demonstrates how people can successfully pivot their careers and build new identities. Bunnie Xo net worth today includes income from diverse, legitimate business ventures that have nothing to do with her past but wouldn’t have been possible without the financial security that past provided.

What Made Bunnie XO Famous?

Bunnie XO gained initial fame through her work as a model and her presence in the adult entertainment industry. However, her true breakthrough came with the launch of the Dumb Blonde Podcast in 2019. The show quickly became a hit due to its unfiltered conversations and engaging storytelling approach.

Her willingness to discuss taboo topics openly resonated with audiences tired of polished, inauthentic content. She talked about trauma, addiction, sex work, relationships, and mental health with a level of honesty rarely seen in mainstream media. This vulnerability made her relatable to millions of people facing similar challenges.

Her marriage to Jelly Roll in 2016 certainly increased her visibility, especially as his music career exploded in popularity. However, she has consistently maintained her own identity separate from being “Jelly Roll’s wife.” She actively works to ensure people recognize her individual accomplishments and business ventures.

Social media has played a crucial role in her fame. With over 2 million Instagram followers, 5.8 million TikTok followers, and millions of views across platforms, Bunnie has mastered the art of digital engagement. She shares glimpses of her personal life, including her farm animals (mini-cows and a donkey), her blended family, and her daily routines, creating a parasocial relationship with fans who feel like they know her personally.

Her distinctive appearance tall at 5 feet 9 inches, with blonde hair, striking features, and numerous tattoos makes her instantly recognizable. This visual branding, combined with her authentic personality, has created a celebrity persona that transcends any single platform or project.

Relationship with Jelly Roll

Bunnie XO and Jelly Roll’s love story is one of the most inspiring aspects of her public persona. They met in 2015 at a club in Las Vegas where Jelly Roll was performing. At the time, he was struggling financially and battling personal demons, including addiction and legal troubles. Bunnie, meanwhile, was living comfortably and had already established her career.

Despite the challenges, they connected on a deep level. In June 2022, Jelly Roll shared a post on Instagram that began with: “A hooker and a convict held hands on one dark night in the desert and made a decision to change our lives together and go all in our dreams.” This brutally honest acknowledgment of their pasts has become part of their love story that fans admire.

They married on August 31, 2016, in a spontaneous courthouse wedding. Since then, they have built both a personal and professional partnership. Bunnie plays a supportive role in Jelly Roll’s music career, appearing in his music videos, accompanying him to award shows like the CMT Music Awards, and managing aspects of his brand. However, she maintains her own business empire independently.

Together, they parent Jelly Roll’s two children from a previous relationship: daughter Bailee Ann DeFord and son Noah Buddy DeFord. Bunnie has embraced her role as stepmother, speaking openly about navigating blended family dynamics. Her social media often features family moments that showcase their close bond.

Their relationship challenges conventional narratives about redemption and second chances. Both had troubled pasts Jelly Roll with addiction and incarceration, Bunnie with sex work and personal struggles yet they have built a stable, loving partnership while achieving massive career success. This authenticity resonates with fans who see them as proof that your past doesn’t define your future.

Life Beyond the Spotlight

Beyond her professional accomplishments, Bunnie XO lives a surprisingly grounded life. She resides on a farm in Nashville, Tennessee, where she cares for mini-cows named S’more, Brownie, and Crunch, along with a small donkey named Griz. This love for animals reveals a nurturing side that contrasts with her bold public persona.

She is passionate about mental health advocacy and women’s empowerment. Through her podcast and social media, she regularly discusses therapy, healing from trauma, and building self-esteem. Her willingness to share her own mental health journey encourages fans to seek help for their own struggles.

Bunnie maintains a fitness-focused lifestyle, regularly hitting the gym and following a healthy diet. Standing at 5 feet 9 inches and weighing approximately 63 kg, she embraces body positivity while prioritizing her physical health. Her approach to fitness emphasizes feeling strong and healthy rather than conforming to unrealistic beauty standards.

She has faced criticism and controversy, particularly around her past career choices and her outspoken nature. However, she responds to negativity with grace and humor, refusing to let critics dim her light. This resilience has only strengthened her connection with fans who admire her strength.

Looking toward the future, Bunnie has expressed interest in expanding her media empire. She dreams of running her own radio show and continues to develop new content projects through Dumb Blonde Productions. Her entrepreneurial vision extends beyond just creating content she wants to build a lasting legacy in entertainment.

Despite her success, she remains connected to her roots. She speaks frequently about her challenging childhood, her father Bill (who she cared for during his battle with Stage 4 cancer), and the struggles that shaped her. This authenticity keeps her relatable even as Bunnie Xo net worth continues to grow.

Frequently Asked Questions

What is Bunnie XO’s real name?

Her real name is Alisa DeFord, though she is professionally known as Bunnie DeFord or Bunnie XO.

How old is Bunnie XO?

Bunnie XO was born on January 22, 1980, making her 44 years old as of 2025.

What is Bunnie XO’s net worth in 2025?

Bunnie Xo net worth in 2025 is estimated between $2.5 million and $7 million, with most sources placing it around $4 million.

How tall is Bunnie XO?

She stands at 5 feet 9 inches (175 cm) tall.

Is Bunnie XO still married to Jelly Roll?

Yes, they remain happily married since their wedding in 2016.

What is the Dumb Blonde Podcast about?

The Dumb Blonde Podcast features candid conversations about relationships, trauma, personal growth, and pop culture with celebrity guests and everyday people.

Does Bunnie XO have children?

She does not have biological children but is a stepmother to Jelly Roll’s two children, Bailee Ann and Noah Buddy DeFord.

What was Bunnie XO’s job before becoming famous?

Before fame, she worked as a model, high-end escort, and adult entertainer, which she has openly discussed.

How does Bunnie XO make money?

She earns money through her podcast, YouTube channel, social media sponsorships, merchandise sales, and brand partnerships.

What is Jelly Roll’s net worth compared to Bunnie XO?

Jelly Roll’s net worth is approximately $12 million, which is higher than Bunnie Xo net worth, but she has built substantial wealth independently.

Conclusion

Bunnie XO’s journey from a troubled childhood to becoming a multi-millionaire entrepreneur is nothing short of remarkable. Her story demonstrates that success is possible regardless of your starting point or past mistakes. Through authenticity, hard work, and strategic business decisions, she has built an empire that includes podcasting, social media influence, merchandise, and brand partnerships.

Bunnie Xo net worth of approximately $4 million in 2025 reflects not just financial success but also the value of staying true to yourself. She has refused to hide her past, instead using it as a foundation for connecting with millions of fans who appreciate her honesty. Her relationship with Jelly Roll proves that love can flourish even in the most unexpected circumstances.

As she continues to expand her media presence and explore new business ventures, Bunnie Xo net worth will likely continue growing. However, her true legacy will be the impact she has made on people who see themselves in her story proof that reinvention is always possible and that your past does not define your future. Whether she’s hosting her podcast, caring for her farm animals, or supporting her husband’s music career, Bunnie XO remains an inspiring example of resilience, authenticity, and entrepreneurial success.